Google Search Engine Optimization Starter Guide

Goodle Search Engine Optimization Starter Guide.

Search Engine Optimization is often a topic of discussion on the RootsWeb FreePages Help Mailing List. Since Google is the search engine everyone seems to target, you can download the free Search Engine Optimization Starter Guide for lots of helpful advice. The guide is in pdf format and includes the following topics:

  • SEO Basics
    • Create unique, accurate page titles
    • Make use of the “description” meta tag
  • Improving Site Structure
    • Improve the structure of your URLs
    • Make your site easier to navigate
  • Optimizing Content
    • Offer quality content and services
    • Write better anchor text
    • Optimize your use of images
    • Use heading tags appropriately
  • Dealing with Crawlers
    • Make effective use of robots.txt
    • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones
    • Notify Google of mobile sites
    • Guide mobile users accurately
  • Promotions and Analysis
    • Promote your website in the right ways
    • Make use of free webmaster tools

You will not be able to use all of the suggestions if your site is hosted on the free RootsWeb servers BUT many of the suggestions will help you with placement in the Google Search Results.

Additional Resources:

Absolute vs. Relative Links

Do you know the difference between an absolute and a relative link? Do you know which is your best choice for SEO  (Seatch Engine Optimization) purposes?

Absolute Link

An absolute link is created when the href value is a fully qualified URL, including:

  • the transfer protocol: http://
  • domain name: e.g. www.yourdomain.com
  • and filename: e.g. your-page.html

An absolute link to the Expression Web Tutorials & Templates homepage looks like this:

<a title=”Expression Web Tutorials &amp; Templates.” href=”http://www.expression-web-tutorials.com/index.html”>Expression Web Tutorials &amp; Templates</a>

If you are linking between websites, you must use an absolute link. If you are linking to the Home Page of your site OR the index page in any directory, then you do not need to include the file name. Why? When the path does not include a filename, the server attempts to open the directory index, or default file. The default file name will depend on what your server requires.

<a title=”Expression Web Tutorials &amp; Templates.” href=”http://www.expression-web-tutorials.com/”>Expression Web Tutorials &amp; Templates</a>

will take you to the same location as the link shown above.

Relative Link

A relative link is created when the destination href value is relative to the location of the current webpage or source anchor.

A relative link to the Expression Web Tutorials & Templates homepage, from any webpage in the SAME directory, looks like this:

<a title=”Expression Web Tutorials &amp; Templates.” href=”index.html”>Expression Web Tutorials &amp; Templates</a>

This tells the browser to look in the current directory and open the file index.html.

A relative link can only be used when linking within a website; or when the source and destination anchors are under the same domain name.

Which is Best SEOwise?

Page rank is determined by the quality (PR) and quantity of incoming links to a page. In most cases the homepage will have far more incoming links than other pages on the site. Links from your own site to other pages are also part of the equation. Google sees the following as totally different pages:

www.expression-web-tutorials.com/
www.expression-web-tutorials.com/index.html

Cricket Walker, who offers free classes on SEO Techniques recommends using absolute links ESPECIALLY for your Home Page. You can read Absolute vs. Relative Links to understand why.

SEO TRAINING CLASS – NEW SESSION

NEW TRAINING SESSION STARTS Thursday, December 4th

Do something good for you and your website this holiday season. It will be one of the best investments you can make and it will not cost you anything financially as the class is F REE.

While this class is geared towards small business owners, ANYONE from the webmaster of a hobby site, a genealogy site or a volunteer webmaster for a church or other organization, who wants to increase traffic to their website can benefit from the classes. It’s not to late, you can join the class anytime. This is one of the best things you can do for your website.

We provide a structured SEO training class through our private Yahoo group: SEO Techniques. The online class is 100% free and is email based. You work at a pace that is comfortable for you.

The SEO Training Class helps small business owners learn the basics of search engine optimization to increase the visibility of their business in the search engines. By combining these techniques with excellent marketing skills, you will be well on your way to building a successful online business. – from SEO Training Class –

Intensive Full Month Long Training Session starts December 4th

Once we accept your membership request to join the class, you will begin receiving the SEO training lessons in your email. All replies and assistance, along with necessary clarifications, are posted in that group. These SEO lessons are step-by-step tutorials which teach you to optimize your site from the ground floor up.

Everything we do will be focused on greatly increasing the targeted traffic to your website to help you develop a successful online business.

You don’t need to be running a business to benefit from these classes. Anyone whether you are a volunteer webmaster, to a hobbyist, to someone who has a family website can benefit from this training.

– SEO Techniques Training
– Successful Website Marketing Training

You will want to get registered now so that you don’t miss a thing!

If you can somehow find 3-5 hours per week to dedicate to your website, you are going to LOVE this upcoming session. The focus will be entirely on increasing business to your site!

Website Development Training Center
– HTML and CSS Training
– RSS Feeds and Basic WordPress
– Optional Interactive Discussion Groups

As always, the training classes are provided at absolutely NO CHARGE. If you are 100% serious about learning how to develop a successful online business, and you are willing to work hard, we would love to invite you to register to join us!

– The classrooms are extremely structured.

– Membership is NOT approved unless ALL registration steps have been completed.

– Both the Marketing Class and the SEO Class are required. You cannot join one without the other.

– Individual emails are REQUIRED. Please plan which email address you will be using before joining.

Overview of the main classes can be found on the following page:


SEO Training Class

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The registration checklist can be found here:


Training Class Registration Information

10 SEO elements all websites should have

As many of you know, I highly recommend the F REE SEO Training class offered by Cricket of GNC Web Creations. Whether you are a small business owner or someone who has a hobby web site or non profit website, you can benefit from her classes. Especially if you want the search engines to find you! Her lessons are NOT posted in any public forum so you will need to join the class to benefit from them.  While the classroom lessons are free, she does have an ebook you can purchase if you so choose. It is NOT required for the class but has proven to be very helpful.

SEO Techniques – SEO Optimization Techniques includes 20 chapters with step by step instructions and all the resources you will need to optimize every page on your site! These SEO Techniques are so simple to follow that anyone can improve results within a very short period of time!

Occasionally I come across a blog article that I find helpful and would like to share. Today I ran across
10 SEO elements all websites should have by Jerry Low. He starts off:

However, there is something we need to know before we start any real SEO work – the direction of our entire SEO campaign – What we are trying to achieve? What are our targeted keywords? Who are our competitors? That led us to the most important preparation work before any SEO campaign get started – keyword research.

Keyword research is crucial as it acts like a compass for your website or blog. A proper keyword research reveals the supply and demand trends in your industries thus giving general idea on which keyword you should focus on. [Read more…]

25 SEO Web Design Tips

According to Wikipedia SEO or Search Engine Optimization is “the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. SEO can be approached in many ways, but the latest trend is Performance Based SEO.”

Today, I came across a post to the WebGuru Blog entitled 25 SEO Web Design Tips which in part says:

You may have a beautiful website but that alone does not promise a bright future in the web arena. It is essential that a website design must be properly optimized to reach out to the target audience. A well optimized website which is both search engine as well as user friendly makes a strong presence in the web world. Here are some SEO web design tips that can help to optimize your website properly.

  1. Create a simple web design. Plain websites load quickly and easily indexed by search engine robots.
  2. Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the website.
  3. Write unique Meta title tags. It helps the robots to determine the different web pages in a website.

Read the rest of 25 SEO Web Design Tips

Many of these are things I have recommended in the past and on other lists and in other posts. If you want to learn more about SEO or Search Engine Optimization, signup for this free SEO Training Class.