How Color Choices in Your Web Design Impact the User Experience

Where in the web design process do you choose the colors for your site? For me, choosing the colors are an integral part of that process. I read an interesting article this morning, How Color Choices in Your Web Design Impact the User Experience. The writer starts out –

While most people pay attention to content and flow during the web design process, few take into account the importance of color choices. Human beings are subconsciously affected by the colors they take in from moment to moment. Following are 5 important things to keep in mind about the psychology of color when designing your website.

  1. Choose no more than 3 – 5 colors and then use them thematically throughout the website.
  2. Use colors that are found in nature.
  3. For readability, the choice between the background color and the text should contrast well without being distracting.
  4. Keep your demographics in mind when choosing colors.
  5. Blue has been determined to be the universal safe color choice for most demographics, evoking feelings of peace and calm.

Read How Color Choices in Your Web Design Impact the User Experience

Some of MY favorite color resources are:

From Color Wheel Pro – See Color Theory in Action on the Meaning of Colors.

  • Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
  • Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
  • Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
  • Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
  • Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
  • Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
  • White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
  • Black is associated with power, elegance, formality, death, evil, and mystery.

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