Google Search Engine Optimization Starter Guide

Goodle Search Engine Optimization Starter Guide.

Search Engine Optimization is often a topic of discussion on the RootsWeb FreePages Help Mailing List. Since Google is the search engine everyone seems to target, you can download the free Search Engine Optimization Starter Guide for lots of helpful advice. The guide is in pdf format and includes the following topics:

  • SEO Basics
    • Create unique, accurate page titles
    • Make use of the “description” meta tag
  • Improving Site Structure
    • Improve the structure of your URLs
    • Make your site easier to navigate
  • Optimizing Content
    • Offer quality content and services
    • Write better anchor text
    • Optimize your use of images
    • Use heading tags appropriately
  • Dealing with Crawlers
    • Make effective use of robots.txt
    • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones
    • Notify Google of mobile sites
    • Guide mobile users accurately
  • Promotions and Analysis
    • Promote your website in the right ways
    • Make use of free webmaster tools

You will not be able to use all of the suggestions if your site is hosted on the free RootsWeb servers BUT many of the suggestions will help you with placement in the Google Search Results.

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